Quoted directly from Adbobe’s own blog entry:

“Does Adobe recommend we use Flex or HTML5 for our enterprise application development?

In the long-term, we believe HTML5 will be the best technology for enterprise application development. We also know that, currently, Flex has clear benefits for large-scale client projects typically associated with desktop application profiles.

Given our experiences innovating on Flex, we are extremely well positioned to positively contribute to the advancement of HTML5 development, starting with mobile applications. In fact, many of the engineers and product managers who worked on Flex SDK will be moving to work on our HTML efforts. We will continue making significant contributions to open web technologies like WebKit & jQuery, advance the development of PhoneGap and create new tools that solve the challenges developers face when building applications with HTML5.

Even though this has been coming for a while, I must admit it makes my stomach cringe to read the corporate marketing doublespeak that passes for “news” in this post.

If only because I can remember when working with Flash when it was exciting and groundbreaking.

But I think faith in HTML5 is misplaced. The big move in the interactive world right now is that websites are returning to brochureware. And frankly, that’s what HTML is good for. It will take years before interactive HTML5 can match what we can do with Flash today. But that’s not even relevant.

In the same way that the web destroyed desktop applications (even though the desktop application developers remained oblivious for years), mobile apps (and Facebook) are destroying web applications. And by mobile, I mean the iPhone and iPad.

The only real life in online interactive is in Facebook. Every new ad campaign points you to a Facebook page, not a website or URL.  (Google+ anyone? Nah I didn’t think so.) Even the last vestiges of Flash development are for Facebook apps and games.

Frankly, if I were Apache, I’d tell them to take Flex to the curb with the other bags. It was never worthy of the Flash platform and you could tell a Flex application in the same way you could sense Visual Basic behind all those garish restaurant POS screens and other small business apps.

All eyes should really be on iOS.